MedMarketing success
IT'S ALL ABOUT YOUR BRAND
In MedMarketing, it's all about your brand. Sure, we have extensive experience and expertise across therapeutic areas, multiple US and global launches and 25 years of industry know-how.
But we are only interested in how that can be leveraged for you. So let us show you how we can:
- Innovate
- Educate
- Anticipate
- Elevate
Case Study #1 - INNOVATE
Post launch product in a crowded market was looking for more impact and reach. BoomCom created a scientific microsite which hosts live online programs (scheduled by the field), on-demand content, and downloadable PPT. The results? More traffic, returning HCPs and use of the content in multiple teaching programs.
Case Study #2 - EDUCATE
Rare disease group wanted to better engage physicians in identifying disease in a
complex diagnostic algorithm. BoomCom created an interactive piece, used on ipads, congresses, HCP meetings to explore the diagnostic journey, based on HCP selections. Based on a real-world case study, the literature-based content reviewed presentation, labs, imaging and genetic testing to reach the ultimate diagnosis.
Case Study #3 - ANTICIPATE & ELEVATE
BoomCom created a broadcast launch event to highlight new data for an established product. The event featured experts and was offered onsite, through a live feed to over 27 venues in the US and streaming across the world . Over 640 HCPs attended and the content has been repurposed to extend the impact. Does your launch plan have this kind of WOW?
GOING SOCIAL
Digital
Digital presence is essential to the success of any product. Our digital experts can devise a cost-effective plan to won your space in the market. No Madison Avenue price tag, just a thoughtful and focused approach.
Social Media
Our social media team knows the landscape to effectively use this important tool. From listening, to social strategy, and even blogging - we've got this.
Email Marketing
Whether you are committed to a long-term disease education platform or working to increase registration for your symposium, we can devise an email marketing program that makes sense.
Analytics
It only matters if it moves the needle. We are working for you to make sure the full digital plan is making an impact on your KPIs.